Digital content management.
Collaboration between Gerber Pictures, SWAT by Kirshenbaum, Horizon Media, BrandExtract and Tellurian (plus many more!). I supported the creative process including script development conversations, content editing and final visual explorations and approvals for print, digital, motion and static ads. TheEnergyOfNow.org promotes natural gas advocacy aimed specifically at New York investors and Washington D.C. policy makers.
You can visit TheEnergyOfNow.org website to see more natural gas advocacy content. 🙌
YouTube
Produced weekly ‘Chat with TELL’ YouTube and Podcast series highlighting Executive Chairman, Charif Souki's knowledge and industry leadership experience. This outlet gave fans of our ‘Legendary’ Chairman a channel to communicate and build a network within a like minded community.
Over +420,000 channel views
Grew channel from 0 to +4,200 subscribers
Over +25,000 watch hours
Experimenting with AR (augmented reality) filters in Meta Spark to see what I can do in a creative aspect that is new and different. This allows me to exercise creation and develop new skills and possibilities in the branding space, pushing the boundaries of my everyday norms.
Drinking bubbles filter
This is a literal and figurative mask. This filter masks you under a scene where bubbles come up when your mouth opens, reminding me of red wine, drowning in friendship.
Try it: Click the image to visit the filter.
Batty pumpkin filter
How do I feel about Halloween? It is the one holiday that allows your imagination to be free to define all the possibilities. This filter puts you in an anonymous state by masking your face and voice.
Try it: Click the image to visit the filter.
Red sphere of power filter
This filter surrounds your face with a ring that augments you slightly like a piece of glass or crystal. Red is a power color and this lens highlights that intention.
Try it: Click the image to visit the filter.
Developed and posted all news content for both Tellurian and Mexico Pacific’s LinkedIn company pages, including adding multimedia content, press releases and additional external content. Created assets that President AMLO and CFE jointly utilized to communicate about Mexico Pacific’s projects. This was during a pivotal stage of company growth.
Event experiences.
Successful events start with people. Are built with great teams. Delivered through sacrifice, passion and expertise inviting your audience to experience :
1
Something new
2
A tradition that brings nostalgia
3
An individualized point of view
These factors should allow your audience to feel unique and special in an escalated environment.
Managed branded sponsorship opportunities within the Vancouver Convention Center for LNG2023 to match our event on the showroom floor, delivering a full suite of campaign opportunities to include escalator signage, totem wraps as well as site billboards. Houston’s BrandExtract team carried the original look and feel throughout the graphic deliverables.
Booth design developed by ThisIsFury.
Corporate branding.
Early in my career in was able to successfully deliver long-form documents leading me into the project management of a Corporate Sustainability Report for a Fortune 500 company. This development lead me to support the ideation of report wraps, page layout design and building my ability to pull a brand look and feel through C-suite communications to shareholders, continuing the overall company story through visual design.
Sustainability Report Project Management
I delivered the BG Group 2008 Sustainability Report working directly for Executive Vice President of Global Policy & Corporate Affairs as well as a team of SMEs throughout the company to ensure factual content delivery and quality control of final product. Developed positive editorial workflow for print and electronic reporting, successfully ensuring project delivery on time and under budget. Managed all vendor and agency relationships, completing production amendments and data design requests.
Annual report wrap and narrative concept
Developed concept for Tellurian Annual Report Wrap. Presented to CEOwho agreed on overall concept stating “Allison knows exactly what I want!”. This presentation raised Tellurian brand profile and really outlined the start of a new company narrative. The design visuals were carried throughout the year in all print and digital brand forms.
Logo designs.
Tellurian
Developing a continuous look and feel throughout a variety of trademarks and campaign logos ensures that internal and external audiences connect the company brand through a variety of communication channels.
The TELLURIAN logo was a team development with a central theme using the definition ‘of the earth, for the earth’.
TELL_NG was developed as a mark for a reporting tool used in our research and development department to disseminate information to management teams. The arch illustrates a containment tank at an LNG site.
GOOD NEIGHBOR PROGRAM logo distinguish the program designed to allow the employees to choose where their monetary donations were utilized locally.
COMMUNITY was developed to notate the company community newsletters placed in local newspapers and delivered digitally to stakeholders near the LNG project. I wanted to ensure we were always keeping in mind the main audience for the local newsletters that centered around neighborhood impacts and answering questions on actions at our project site and how we were supporting the community within which we worked.
The Maxwell Academy
The Maxwell Academy is a custom-built recovery retreat for adolescent boys trying to overcome drug and alcohol addictions in a safe, modern, and comfortable rehabilitative environment. It hosts an academic academy with healthcare features supporting long-term inpatient care.
Recruitment campaign.
In this project, I was able to explore a number of avenues to deliver HR content needs to begin heavy recruitment within the development phase of the company. I built a bespoke die cut folder and set of inserts to describe a tailored employee value proposition. At this time, integrating branding styles into motion graphics, recruitment videos, and standard print materials proved a challenge, specifically with the tight production timeline. However, it taught me to develop a simplified visual language that could be used across mediums and incorporated into a wider array of mediums including Keynote, YouTube, and LinkedIn. All individual elements could be separated and used independently for a variety of activities.
Experience in motion.
As I developed into owning a corporate YouTube channel, it became imperative that I understand the art of the moving picture. As I progressed the channel, I struggled to understanding the technical issued behind the final product – this is when I began looking for a forum or platform that could support me in my journey to learn from start to finish video production programs, ensuring I could enhance the delivery products to the best of my ability and mitigate change requests efficiently.
Being a one stop shop, I began taking tutorials on Adobe Audition, Adobe After Effects and Adobe Premiere Pro. I utilized my networking through a variety of conferences including AIGA and ADOBE to find core training courses that lead to the discovery of Video Ranking Academy allowing me to concept search engine optimization (SEO) and really understand how the human audience is looking for content.
Once I began understanding the human element, I wanted to polish the visuals and understand how motion affects the eye and really building visual elements into pleasing motion graphics, this is when I acquired skills for School of Motion after attending a presentation at the Adobe Conference. I learned what a work horse Adobe Premiere Pro was to pull all these new found skills and resources together into a slick presentation format. The images created below focus on many creative and technical aspects of visual and experiential design including sound, motion, storytelling without words, and visualization. I am now comfortable and confident working in virtually any Adobe creative program to build assets as needed!
Art of the Movie Poster
In 2022, I decided to expand my knowledge of Adobe programs and sign up for the Adobe MAX workshop Russell Brown - Art of the Movie Poster. This pre-conference training focused on how to integrate a broad range of video clips, photography assets, and audio tracks into a professional movie poster and trailer campaign using Adobe Photoshop and Adobe Premiere Pro.
Viking movie trailer created in Russell Brown’s Adobe MAX workshop. I was able to integrate a variety of VFX techniques to bring a story to life. #VikingsForever
Advertising and event invitation graphics.
Fine art.
I have a passion for the arts, there is no substitute for creating artworks using your hands and analog materials. I enjoy creating out of my imagination new people or realities that only exist because of the intention of creation through your hands. There is freedom in the creation of art that you rarely find in other avenues of life. Below you will find samples of my paintings and drawings that bring me inspiration as I develop within other avenues of creativity.
