Brands brought
to life.
Digital content management.
Collaboration between Gerber Pictures, SWAT by Kirshenbaum, Horizon Media, BrandExtract and Tellurian (plus many more!). I supported the creative process including script development conversations, content editing and final visual explorations and approvals for print, digital, motion and static ads. TheEnergyOfNow.org promotes natural gas advocacy aimed specifically at New York investors and Washington D.C. policy makers.
You can visit TheEnergyOfNow.org website to see more natural gas advocacy content.
NEW MEDIA
Enhanced
storytelling
In support of Human Resources ramp-up for Phase 1 of the cornerstone project, I produced a campaign of materials which included producing three videos highlighting the company’s employee value proposition covering people, culture and business themes, utilized during the year’s largest industry trade show. I was able to utilize Keynote to create a kiosk style application utilized on the floor of the tradeshow to attract and engage potential technical candidates. The play on demand style allowed individuals to customize their engagement. After first use, the video campaign was implemented across LinkedIn and YouTube for marketing purposes, as well as utilized within onboarding materials.
YouTube
and
Podcasts
Produced weekly ‘Chat with TELL’ YouTube and Podcast series highlighting Tellurian’s Executive Chairman, Charif Souki's LNG knowledge and industry leadership experience. This outlet gave fans of our ‘Legendary’ Chairman a channel to communicate and build a network within a like-minded community.
Grew channel from 0 to +4,600 subscribers
Over +25,000 watch hours
Over 130 episodes
Over +500,000 channel views
channel
growth
In one year, grew Mexico Pacific’s LinkedIn presence by a factor of 5X, from ~3000 to over 15,000 followers.
Followers increased by 5X
Grew from 3000
to
15,000🧠
Motion Graphics
Experience in motion.
As I developed into a multidiscipline creative, it became imperative that I understand the art of the moving picture. While exploring technical solutions for client products, I began looking for a platform that could support my growth and enhance from start to finish video production assets allowing me to fluidly deliver solutions.
Through my network, Video Ranking Academy allowed me to build on search engine optimization (SEO) and really understand how the human audience is exploring content.
Once I began understanding the human element, I wanted to polish the visuals and understand how motion affects the viewer and really build out visual elements. I found myself several times over the course of a few years needing to solve complex media solutions at large scale conferences - many timed I was creating 11th-hour solutions while on international flights. This led me to ponder whether I needed to grow more multimedia skills and explore advanced digital application programs such as Adobe After Effects (animation and complex media formatting) and Premier Pro (editing workhorse). This led me to School of Motion course work.
After attending a presentation at Adobe MAX. I learned what a work horse Adobe Premiere Pro was to pull all these newfound skills and resources together into slick visual formats. The images created below focus on many creative and technical aspects of visual and experiential design including sound, motion, storytelling, and visualization. These additional experiences have truly allowed me to express and explore additional story lines, adding continuous interest to final products.
Case study | 70+ clips, one unified story
How one seamless movement-match-cut connects one global team
I collaborated with an energy company on a fun, culture-driven video that uses match-cut editing and animation to highlight the heart of the company culture. The internal team shot employees around the world casually showcasing positive workplace traits. From more than 70 clips, a unified story was crafted using the following techniques:
Editing and match-cuts
Integrating animated match-cut airplane transitions, flanked by animations, to maintain visual cohesion during voiceovers and graphic section headers.
Animation sequence solutions
Designing graphic collages and stacked sequences to streamline and synchronize similar employee messages. This technique also reduced time while adding interest and alignment of behavioral pillars.
Caption customization
Creating culture-specific transcripts, translations, and captions for inclusivity.
Sound enhancements
Enhancing sound quality and alignment on verbal timing to polish the final piece and continue building cohesion.
The final result: a dynamic, culture-rich video perfect for internal platforms or social campaigns, celebrating the energy and diversity of their team.
Lessons | School of Motion
Personal explorations | Animations
Art of the Movie Poster
In 2022, I decided to expand my knowledge of Adobe programs and sign up for the Adobe MAX workshop Russell Brown - Art of the Movie Poster. This pre-conference training focused on how to integrate a broad range of video clips, photography assets, and audio tracks into a professional movie poster and trailer campaign using Adobe Photoshop and Adobe Premiere Pro.
Viking movie trailer created in Russell Brown’s Adobe MAX workshop. I was able to integrate a variety of VFX techniques to bring a story to life. #VikingsForever
EXPERIENCE DESIGN
Event experiences
and
sponsorship
Successful events start with people. Are built with great teams. Delivered through sacrifice, passion and expertise inviting your audience to experience:
1
Something new
2
A tradition that brings nostalgia
3
An individualized point of view
These factors should allow your audience to feel unique and special in an escalated environment.
Managed branded sponsorship opportunities within the Vancouver Convention Center for LNG2023 to match our event on the showroom floor, delivering a full suite of campaign opportunities to include escalator signage, totem wraps as well as site billboards. Houston’s BrandExtract team carried the original look and feel throughout the graphic deliverables.
Booth design developed by ThisIsFury.
Sponsorship
branding
BRANDING
Corporate
branding
Early in my career in was able to successfully deliver long-form documents leading me into the project management of a Corporate Sustainability Report for a Fortune 500 company. This development lead me to support the ideation of report wraps, page layout design and building my ability to pull a brand look and feel through C-suite communications to shareholders, continuing the overall company story through visual design.
Sustainability Report Project Management
I delivered the BG Group 2008 Sustainability Report working directly for Executive Vice President of Global Policy & Corporate Affairs as well as a team of SMEs throughout the company to ensure factual content delivery and quality control of final product. Developed positive editorial workflow for print and electronic reporting, successfully ensuring project delivery on time and under budget. Managed all vendor and agency relationships, completing production amendments and data design requests.
Annual report wrap and narrative concept
Developed concept for Tellurian Annual Report Wrap. Presented to CEOwho agreed on overall concept stating “Allison knows exactly what I want!”. This presentation raised Tellurian brand profile and really outlined the start of a new company narrative. The design visuals were carried throughout the year in all print and digital brand forms.
Recruitment campaign.
In this project, I explored multiple creative pathways to communicate HR content effectively during the company's development phase. I designed a bespoke, die-cut presentation folder with custom inserts that articulated a tailored employee value proposition. This visual identity was also echoed in the Annual Report wrap created in the same year, demonstrating consistency and strategic alignment despite tight timelines and budget constraints.
Integrating branding across motion graphics, recruitment videos, and printed collateral was a complex but rewarding challenge. It led me to craft a simplified yet versatile visual language that seamlessly translated into Keynote presentations, YouTube content, LinkedIn campaigns, and beyond. Each design element was strategically developed for individual use, ensuring adaptability across multiple mediums and enhancing overall brand consistency.
Logo designs.
Tellurian
Developing a continuous look and feel throughout a variety of trademarks and campaign logos ensures that internal and external audiences connect the company brand through a variety of communication channels.
The TELLURIAN logo was a team development with a central theme using the definition ‘of the earth, for the earth’.
TELL_NG was developed as a mark for a reporting tool used in our research and development department to disseminate information to management teams. The arch illustrates a containment tank at an LNG site.
GOOD NEIGHBOR PROGRAM logo distinguish the program designed to allow the employees to choose where their monetary donations were utilized locally.
COMMUNITY was developed to notate the company community newsletters placed in local newspapers and delivered digitally to stakeholders near the LNG project. I wanted to ensure we were always keeping in mind the main audience for the local newsletters that centered around neighborhood impacts and answering questions on actions at our project site and how we were supporting the community within which we worked.
The Maxwell Academy
The Maxwell Academy is a custom-built recovery retreat for adolescent boys trying to overcome drug and alcohol addictions in a safe, modern, and comfortable rehabilitative environment. It hosts an academic academy with healthcare features supporting long-term inpatient care.
Advertising and print graphics.
Contact me. ☎️
Allison Clark | info@allison-clark.com | 832-205-8909
A multidisciplinary creative director developing your brand through strategic marketing tools.
SOCIAL MEDIA