✈️ Crafting connections through movement-match-cuts

Case study | 70+ clips, one unified story

Connecting one global team using a seamless movement-match-cut

I recently collaborated with an energy company on a fun, culture-driven video that used movement-match-cut editing and animation to highlight the heart of the company culture.

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🥚From static to story🐥

Using two simple graphics (a toolkit of design icons and a wordmark for "DeskUnMess"), I built a looped animation using After Effects. This execution allowed me to explore foundational concepts within my work. I also explore digital “Easter Eggs” from Coursera that prove, if you know your audience you can implant marketing techniques from the back-end to the front-end of your technology.

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