✈️ Crafting connections through movement-match-cuts

 

In today’s global work culture, companies need more than talking heads and title slides to tell their story. When an international energy company wanted to highlight its connected culture across global offices at their employee townhall, we created a movement-match-cut video that stitched together 70+ employee clips into a seamless, dynamic story.

 

Case study | 70+ clips, one unified story
Connecting one global team using a seamless movement-match-cut

I recently collaborated with an energy company on a fun, culture-driven video that used movement-match-cut editing and animation to highlight the heart of the company culture. The internal team filmed employees around the world casually showcasing positive workplace traits based on the company’s behavioral pillars.

 

Built from more than 70 individual clips, a unified story was crafted using the following solutions:

 

Match-cuts editing solves

Integrating movement-match-cut airplane transitions, flanked by animations, to maintain visual cohesion during voiceovers and graphic section headers.

Animation sequence solutions

Designing graphic collages and stacked sequences to streamline and synchronize similar employee messages. This technique also reduced time while adding interest and highlighted alignment of the staff’s most valuable behavioral pillars.

Caption customization

Creating culture-specific transcripts, translations, and captions for inclusivity.

Sound enhancements

Enhancing sound quality and alignment on verbal timing to polish the final piece and continue building cohesion.

 

Interested in viewing the final edit?

If you would like to schedule a screening of the finished video product to understand how all the elements fit together, telling a cohesive story, please contact me directly.

 
 

The final results

A dynamic, culture-rich video perfect for internal platforms and social media campaigns, celebrating the energy and diversity of an international team.

What I learned was that employees held a deep alignment with the company’s behavioral values spanning across cultures and creating a sense of internal community connection. These associated values were clear drivers within the organization. This project underscored the tangible value of ROR (return on relationships), the true ROI of internal engagement!

 
Allison Clark

⭕️

Allison Clark is a multidisciplinary leader in the Greater Houston area with nearly 20 years of corporate in-house experience producing communication, visual and experiential strategies within public and privately owned start-up environments. Her career is a testament to the powerful role that creativity plays in transforming business landscapes. Her strategic foresight, combined with her creative acumen, makes her an ideal candidate for leadership roles in any market that values innovation and dynamic brand evolution.

https://allison-clark.com
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