Calendar of The Blog
✈️ Crafting connections through movement-match-cuts
Case study | 70+ clips, one unified story
Connecting one global team using a seamless movement-match-cut
I recently collaborated with an energy company on a fun, culture-driven video that used movement-match-cut editing and animation to highlight the heart of the company culture.
In today’s global work culture, companies need more than talking heads and title slides to tell their story. When an international energy company wanted to highlight its connected culture across global offices at their employee townhall, we created a movement-match-cut video that stitched together 70+ employee clips into a seamless, dynamic story.
Case study | 70+ clips, one unified story
Connecting one global team using a seamless movement-match-cut
I recently collaborated with an energy company on a fun, culture-driven video that used movement-match-cut editing and animation to highlight the heart of the company culture. The internal team filmed employees around the world casually showcasing positive workplace traits based on the company’s behavioral pillars.
Built from more than 70 individual clips, a unified story was crafted using the following solutions:
Match-cuts editing solves
Integrating movement-match-cut airplane transitions, flanked by animations, to maintain visual cohesion during voiceovers and graphic section headers.
Animation sequence solutions
Designing graphic collages and stacked sequences to streamline and synchronize similar employee messages. This technique also reduced time while adding interest and highlighted alignment of the staff’s most valuable behavioral pillars.
Caption customization
Creating culture-specific transcripts, translations, and captions for inclusivity.
Sound enhancements
Enhancing sound quality and alignment on verbal timing to polish the final piece and continue building cohesion.
Interested in viewing the final edit?
If you would like to schedule a screening of the finished video product to understand how all the elements fit together, telling a cohesive story, please contact me directly for access.
The final results
A dynamic, culture-rich video perfect for internal platforms and social media campaigns, celebrating the energy and diversity of an international team.
What I learned was that employees held a deep alignment with the company’s behavioral values spanning across cultures and creating a sense of internal community connection. These associated values were clear drivers within the organization. This project underscored the tangible value of ROR (return on relationships), the true ROI of internal engagement!
A trick of the eye 👀
🟦 In god “eye tracking”, we trust 🟦
After a whirlwind of travel, I continued to develop my understanding of motion design and animation principles present in the projects below. A “trick of the eye” isn’t just for magicians, and the next video showcases how interest in your design can carry your eyes and emotions through to the end of an animation. This is pure “design direction” at its finest! The many concepts explored here could be used for so many products, such as a movie title sequence or in contemporary product placement. What other ways could motion be used in your daily work?
The kinetic text plays with design elements such as scale, typography, and rhythm to pull your attention through the design. By layering tension and release, “Eyes Go Here” is both a design study and a reminder of how you can choose to keep the attention of all watching eyes by following planned movement.
Original project stills for constructing animation from School of Motion.
Roundtrip flight with follow-through, wrapping up with a ‘jackpot’ style rotation
Click image to play
‘Desk UnMess Revisited’ allowed me to explore prior lessons including elements like scale, follow-through, offsetting keyframes and I closed it out with a rotating track matte animation.
You can see my original ‘Desk UnMess’ video here.
Giving the ‘KIAI’ to secondary motion with some onomatopoetic roasting
Click image to play
🏓Pong practice highlights reusable & repeatable secondary animations that add ‘Zhuzh’ and emotion … sparkle, power and pizzazz! 🟣 Many other adjectives can continue to be explored within your own brand visuals! 🔵 How do you see the use of secondary motion in visual storytelling? 🟢
As the star of the show, or a secondary player, adding animation magic can become a decisive visual guide to your audience, communicating WITH animation can be fun and even helpful, aiding the conveyance of feelings, layered storytelling, and higher concepts, continuing an interesting brand storyline that perhaps you didn’t even know you had! (cue music)
While you wait for my next ‘episode’, please enjoy these wild roaming robots and keep exploring your own visual communication style as we pass through this quarter century moment!
Cheers!
The animations featured in this post were developed as part of my learning through the School of Motion’s Animation Bootcamp. While based on Bootcamp projects, each piece includes a variety of custom-built elements, modified timings and solutions, or creative additions to support animated ‘pieces of flair’ enriching the character — whether rebuilding from scratch, exploring secondary animation, or pushing visual storytelling further.
