Animation Smackdown 🤯
Breaking it down with you on the animation ‘free-fall’ I was having with this “beat”— when lyrics attack! 🎧
The breakdown
I took the liberty of including the still compositions below so you can see what the original graphic format looked like. There is something you should consider when planning to convert still graphics to motion—you should make sure that the pre-comps are interesting as well, like a poster or infographic, this styling will follow through the animation, so you need to consider the communication style in these. Also, consider what the thumbnail of the final media might be. With that in mind, remember some social media channels do not allow you to choose your thumbnail such as LinkedIn. (YouTube does, so that is something to consider)
Remember, this gives you a starting point to talk about how a storyboard or flow might shape up, for instance, would your brand be ok for the words to flow onto the screen at different times, or are you looking to emphasize elements over time? Do you want the wording or specific phrases on the screen for the entirety of the animation? There are many directions to take your creative work, but your motion design project may be dependent on the media channels that are useful for you, leading to your final creative direction.
Still compositions a.k.a. pre-comps
Some considerations 🤔
Final size and format of final media should always be considered during planning.
Where the imagery will live (advert, social media, will it live on LinkedIn, or will it be evergreen on YouTube)?
Will the final channel(s) allow you to upload thumbnails, or will the platform do the picking?
If you would like to hear about more ways animation can improve your branding and communications, check out my LinkedIn post. Happy animating!
Continuous learning | Enrolled in JavaScript Programming, part of the Meta Front-End Developer Certificate | School of Motion Courses including Kickstart and Animation Bootcamp
