Calendar of The Blog
Animation Smackdown 🤯
Animation Smackdown | Breaking it down with you on my animation ‘free-fall’ I was having with this “beat”— when lyrics attack! 🎧 through the School of Motion Kickstart courses.
Breaking it down with you on the animation ‘free-fall’ I was having with this “beat”— when lyrics attack! 🎧
The breakdown
I took the liberty of including the still compositions below so you can see what the original graphic format looked like. There is something you should consider when planning to convert still graphics to motion—you should make sure that the pre-comps are interesting as well, like a poster or infographic, this styling will follow through the animation, so you need to consider the communication style in these. Also, consider what the thumbnail of the final media might be. With that in mind, remember some social media channels do not allow you to choose your thumbnail such as LinkedIn. (YouTube does, so that is something to consider)
Remember, this gives you a starting point to talk about how a storyboard or flow might shape up, for instance, would your brand be ok for the words to flow onto the screen at different times, or are you looking to emphasize elements over time? Do you want the wording or specific phrases on the screen for the entirety of the animation? There are many directions to take your creative work, but your motion design project may be dependent on the media channels that are useful for you, leading to your final creative direction.
Still compositions a.k.a. pre-comps
Some considerations 🤔
Final size and format of final media should always be considered during planning.
Where the imagery will live (advert, social media, will it live on LinkedIn, or will it be evergreen on YouTube)?
Will the final channel(s) allow you to upload thumbnails, or will the platform do the picking?
If you would like to hear about more ways animation can improve your branding and communications, check out my LinkedIn post. Happy animating!
Continuous learning | Enrolled in JavaScript Programming, part of the Meta Front-End Developer Certificate | School of Motion Courses including Kickstart and Animation Bootcamp
🥚From static to story🐥
Using two simple graphics (a toolkit of design icons and a wordmark for "DeskUnMess"), I built a looped animation using After Effects. This execution allowed me to explore foundational concepts within my work. I also explore digital “Easter Eggs” from Coursera that prove, if you know your audience you can implant marketing techniques from the back-end to the front-end of your technology.
Being a continuous learner, I have decided to dust off my technical skills and continue learning valuable tips and tricks that bring a new level of professional execution to my product delivery.
The Animation Process
I animated this conceptual design piece using Adobe After Effects as part of School of Motion’s Animation Bootcamp. It transforms two static graphics into a looping animation that explores additional illustrative concepts throughout the timeline. Brushing up on my skills through School of Motion - intense!
The concept: Bringing order to a chaotic desk using motion in Adobe After Effects.
Using two simple graphics (a toolkit of design icons and a wordmark for "DeskUnMess"), I built a looped animation using After Effects. This execution allowed me to explore the following foundational concepts within my work:
Improving motion hierarchy and concept execution.
Vector layer manipulation and shape creation tools.
Testing various easing and timing principles using the Graph Editor.
Final animation
Original still graphics used to animate
Still image 1 — A toolkit of design icons.
Still image 2 — A wordmark for "DeskUnMess".
Fun fact: Adobe After Effects' code name for the first version was originally "Egg" — Happy Easter! 🥚 ... I'm rolling with the egg theme ...
Peeping
for qualified Easter Eggs
What easter eggs bring back nostalgia? Digital or IRL?
What easter eggs bring back nostalgia? Digital or IRL?
🐣
Does this shape remind you of
Brach's Wrapped Marshmallow Easter Eggs?
🥚🐣🐥
Does this shape remind you of Brach's Wrapped Marshmallow Easter Eggs? 🥚🐣🐥
🥚
🥚
Have an Easter story? Share in the comments.
🐥
Dream it
🥚 Have an Easter story? Share in the comments. 🐥 Dream it
Where does branding stop and technology begin?
While poking around the developer console on Coursera, I stumbled across this gem: “Passionate about education? Come work at Coursera!”. It’s a subtle recruitment message—embedded where only the technically curious will see it, on the back-end of a technology website. It reminded me that small details can carry big impact when it comes to branding and voice. It also sparked a thought: how might I embed moments of meaning into my own work? Have you ever stumbled across an "Easter Egg" like the image below while working online? Let’s celebrate the hunt for curiosity!
✖️ Read about digital “Easter Eggs” and their history here 🧠
You can check out my LinkedIn post as well to find out more about how I found this surprise. I encourage you to be curious and explore today! You never know what you might find that will expand your ideas for tomorrow. 🥚
I have more to say, but I'll see you on the other side of the post—be curious!
Continuous learning | Enrolled in JavaScript Programming, part of the Meta Front-End Developer Certificate | School of Motion Courses including Kickstart and Animation Bootcamp
