A trick of the eye 👀
🟦 In god “eye tracking”, we trust 🟦
After a whirlwind of travel, I continued to develop my understanding of motion design and animation principles present in the projects below. A “trick of the eye” isn’t just for magicians, and the next video showcases how interest in your design can carry your eyes and emotions through to the end of an animation. This is pure “design direction” at its finest! The many concepts explored here could be used for so many products, such as a movie title sequence or in contemporary product placement. What other ways could motion be used in your daily work?
The kinetic text plays with design elements such as scale, typography, and rhythm to pull your attention through the design. By layering tension and release, “Eyes Go Here” is both a design study and a reminder of how you can choose to keep the attention of all watching eyes by following planned movement.
Original project stills for constructing animation from School of Motion.
Roundtrip flight with follow-through, wrapping up with a ‘jackpot’ style rotation
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‘Desk UnMess Revisited’ allowed me to explore prior lessons including elements like scale, follow-through, offsetting keyframes and I closed it out with a rotating track matte animation.
You can see my original ‘Desk UnMess’ video here.
Giving the ‘KIAI’ to secondary motion with some onomatopoetic roasting
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🏓Pong practice highlights reusable & repeatable secondary animations that add ‘Zhuzh’ and emotion … sparkle, power and pizzazz! 🟣 Many other adjectives can continue to be explored within your own brand visuals! 🔵 How do you see the use of secondary motion in visual storytelling? 🟢
As the star of the show, or a secondary player, adding animation magic can become a decisive visual guide to your audience, communicating WITH animation can be fun and even helpful, aiding the conveyance of feelings, layered storytelling, and higher concepts, continuing an interesting brand storyline that perhaps you didn’t even know you had! (cue music)
While you wait for my next ‘episode’, please enjoy these wild roaming robots and keep exploring your own visual communication style as we pass through this quarter century moment!
Cheers!
The animations featured in this post were developed as part of my learning through the School of Motion’s Animation Bootcamp. While based on Bootcamp projects, each piece includes a variety of custom-built elements, modified timings and solutions, or creative additions to support animated ‘pieces of flair’ enriching the character — whether rebuilding from scratch, exploring secondary animation, or pushing visual storytelling further.
